Getting Started with Watchify
What is Watchify?
Watchify is a powerful first-party tracking solution designed specifically for Shopify merchants who want to maximize
their advertising effectiveness. With iOS tracking restrictions, ad blockers, and cookieless browsers. Watchify ensures
your ad platforms receive accurate attribution data so you can optimize based on real data and decrease your cost per
result.
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Key Benefits for Store Owners
Accurate Revenue Attribution
Track all sales and revenue back to the exact ad and ad platform that generated them. This precise attribution allows
you to make confident decisions about which ads to scale and where to invest your advertising dollars. Watchify
eliminates overattribution of conversions, especially if you have multiple pixels or datasets.
Enhanced Return on Ad Spend (ROAS)
Watchify helps you identify and scale your highest-performing ads, potentially increasing your Return on Ad Spend by up
to 50% within just one week. By providing accurate attribution data, you'll know exactly where to allocate your budget
for maximum returns.
Resilience Against Tracking Challenges
Overcome the obstacles posed by ad blockers, iOS14+ restrictions, and declining accuracy in AI modeling. While standard
tracking methods might capture only about 40% of your customer interactions, Watchify's Data Enrichment Engine boosts
this to nearly 100%.
Main Features of Watchify
First-Party Tracking
Cookieless Conversion Tracking
Utilizes first-party data collection methods to ensure precise tracking of customer interactions, effectively bypassing
issues related to third-party cookies and ad blockers.
Data Enrichment Engine: Ad Boost
Ad Boost Engine
Ad Boost enhances tracking accuracy from approximately 40% to nearly 100%, even in environments affected by iOS14+
updates and various ad blockers, ensuring you capture virtually all customer interactions.
Seamless Integration with Ad Platforms
Simple Ad Integration
Supports direct connections with major advertising platforms, including:
- Facebook
- Instagram
- Google Ads
- Snapchat
- TikTok
This integration allows for effortless data synchronization between your Shopify store and your advertising accounts.
Automated Event Capture
Automatically tracks key customer events, including:
- Page views
- Store visits
- Product views
- Add to carts
- Checkouts
- Purchases
- Completed sales
- Revenue amounts
All this happens without requiring manual coding.
No Additional Dashboards Required
Pushes accurate data directly to your existing ad manager interfaces, eliminating the need for extra dashboards and
enabling platform algorithms to optimize your campaigns more effectively.
User-Friendly Setup
Offers a quick, no-code integration process with your Shopify store, allowing you to connect your store and ad channels
in under two minutes.
24/7 Live Support
We provide exceptional around-the-clock support to assist with any tracking or integration issues you might encounter.
Getting Started with Watchify
1. Install the Watchify app from the Shopify App Store: How to Install Watchify on Your Shopify Store
2. Connect your advertising accounts (Facebook, Google, etc.)
3. Let Watchify's system begin tracking and enriching your customer data
4. Watch as more accurate data flows into your ad platforms
5. Make more informed optimization decisions on comprehensive attribution data
Next Steps
Now that you understand what Watchify can do for your business, check out our article on How to Open the Watchify App
from Your Shopify Store to access your dashboard and start improving your ad performance today.
Need assistance? Our 24/7 support team is ready to help you get the most out of Watchify at any time.
